Americas Trash Talks to Keep Kids Alive

Keep Kids Alive Drive 25

Cañon City Police Department partners with Twin Enviro Services and Howard Disposal to remind residents to reduce speed in neighborhoods through the utilization of trash can decals from Keep Kids Alive Drive 25® (KKAD25) in an effort to change the way we drive in on neighborhood streets, putting an end to deaths and injuries caused by speeding and distracted driving on our nation's roads.

You can contact the Crime Prevention Unit for a decal (based on availability) or click the decal to your right to order directly from the website.

It's important to remember that speeders are 3 times more likely to be in a crash (AAA) and account for 33% of motor vehicle deaths, and observing the speed limit is a great way to significantly reduce crashes, injuries, and deaths.

Check Your Speed Sign

Traffic Facts

  • 37,261 people died on roadways in America in 2008.
  • Speeding in residential neighborhoods represents the single greatest complaint issue to police departments and city council representatives throughout the U.S. (KKAD25)
  • Most speeders on your street live in right in the neighborhood. (KKAD25)
  • Based on the "General Estimates System" database of police-reported accidents, incapacitating pedestrian injuries rose from 18.2% in 25 mile-per-hour zones to 23.4% in 30 mile-per-hour zones. Pedestrian fatalities spiked respectively from 1.8% to 5.4%. This fatality rate represents a 3-fold increase just for that 5-mph increase. This is significant, especially if your family member or neighbor is injured or killed.
  • Crash rates increase faster with an increase in speed on minor roads (which includes residential streets) than major roads. National Highway Traffic Safety Administration (NHTSA)
  • The death rate per million miles driven on residential streets is almost over 2 times the death rate on highways. (NHTSA)
  • Motor vehicle crashes are the leading cause of death for children of every age from 2 to 14 years of age (NHTSA-based on data from the National Center for Health Statistics)
  • Speeding Triples the Odds of Crashing (AAA Foundation for Traffic Safety))
  • It is not unusual for speeders to be clocked in excess of 40 mph (and even 50 mph on occasion) in 25-mph zones. (KKAD25)
  • Speeding extends the distance necessary to stop a vehicle.
    • At 20 mph the total stopping distance needed is 69 feet.
    • At 30 mph, the distance needed is 123 feet.
    • At 40 mph, the distance needed is 189 feet which may not be enough distance and time for you to avoid hitting an object or person on the road US Department of Transportation (USDOT, NHTSA)
  • If you hit a pedestrian:
    • At 20 mph 5% will die
    • At 30 mph 45% will die
    • At 40 mph 85% will die (Source: NHTSA)
  • At night, when you can see only as far as your headlight (160 feet in front of your vehicle), the situation worsens.
  • The effectiveness of restraint devices like airbags and safety belts and vehicular construction features such as crumple zones and side member beams decline as impact speed increases. (USDOT, NHTSA)
  • Speed, defined as exceeding the posted speed limit or traveling too fast for the conditions, is cited as a contributing factor in approximately 30% of fatal crashes. (NHTSA)

Five Reasons You Shouldn't Speed!

  • Save lives - Slowing down increases the likelihood of surviving a crash. Researcher Rune Elvik found that a 1% decrease in travel speed reduces injury crashes by about 2%, serious injury crashes by about 3% and fatal crashes by about 4%. Over 12,000 people died in speed-related crashes in 2008. Don't become a statistic.
  • Save money - Speeding reduces fuel efficiency, causing you to buy gas more often. The Department of Energy estimates that, as a rule of thumb, drivers can assume that each 5 mph they drive above 60 mph is like paying an additional $0.20 per gallon for gas.
  • Save the environment - According to Ford Motor Company, driving a vehicle at 65 mph consumes about 15% more fuel than driving the same vehicle at 55 mph. More fuel consumed means more CO2 released into the atmosphere.
  • Save yourself a ticket - Highway safety agencies and law enforcement are cracking down on speeders. Obey the sign or pay the fine!
  • Save your license - A speeding ticket could lead to points on your driving record. Too many points and you could lose your license and your insurance premiums could go up.

Source: NHTSA